We discover insights and research the needs (both conscious-declared and unconscious) of the end-users of the product / service – current / former / potential, combining a quantitative and qualitative approaches, and utilizing our behavioural in accordance with our proprietary 3D design research methodology.
Our goal is to discover what the end-users will want to pay for. What solutions will they love?
As a result, we give you knowledge, which might be a starting point for introducing a new product, a new type of service, extending services to new markets, or verifying your customers’ needs.
Skilful drawing conclusions from the conducted research is the key to the whole process, its effects and translation into results.
If you already have a complete research, we help you draw conclusions from it, translate it into insights and suggest the next steps.
A research project carried out together with the newonce.net portal addressing its offer to representatives of the so-called Millennial and Zet generations – primarily residents of large cities (area: lifestyle). Together with newonce.net, we conduct qualitative research in the group, focusing on behaviours, habits, needs and expectations of its representatives.
We plan, organize and execute the processes of designing services, products and experiences – whole or selected parts, both in the B2B and B2C environments. We design journeys and points of contact, most often where people buy, travel, spend their free time, live and eat.
Design sprint is a 5-6 day process in which, together with our clients, we solve a product / service problem.
During the sprint we work in a multidisciplinary team (designers, representatives of the client company and invited external experts), we conduct research with potential end-users, generate ideas, create and test prototypes. As a result, we show the direction – what product or service should become to sell better.
We set future scenarios for your company. We look broader to create value. We focus on the current content of your business and the context of your industry and we consider other industries, markets and areas.
We run Futures Thinking projects together with your staff. They comprise several stages:
THE NEAREST FUTURE – discover where you can introduce an innovation right now and how you can develop it (e.g. quick wins), and
LONG-TERM FUTURE, together with you and your staff, we develop possible business scenarios (development of new strategic directions for your company – e.g. new products, services, new types of customers, new markets, branding and rebranding, innovation management, introduction of R&D).
Apart from understanding the needs of customers, our methodology provides a wider market perspective.
For our inspiration-seeking clients we run Sessions of Analysing Signals. During an intense workshop day, together with staff from the client’s various departments (from management, through sales & technologists, to HR), we go through 150-200 selected current signals of market changes and turn them into initiatives that are used to create development scenarios, new strategies, products and services. It’s tedious work but it bears fruit in the form of ideas for extremely interesting and refreshing activities.
Market signals are the result of qualitative interviews with customers of our client, interviews with selected experts with unique knowledge from various industries (e.g. transport, real estate, food technologies, retail, logistics, artificial intelligence, big data), macroeconomists, heads of companies and R&D departments of growing industries, coupled with the analysis of: macro data, trend reports and technological innovations of recent years. The cross-section of signals – from those flowing from the surrounding reality, through technological innovations from industries to predictions and tips from trendwatchers. Acquired knowledge of the directions of development of individual markets provides a wider picture and an opportunity to prepare for the better creation of future scenarios and strategies, and design of services and products.
For many manufacturers, the profit margins of products become a critical point in further development. In our projects in this area, we are looking for opportunities that a producer can use to generate additional margins, e.g. by adding components to services or using product and brand experience to a greater extent.
Helping to develop and implement strategies is one of the favourite areas of our activities. We work on innovations in business strategies, brand strategies, products and services.
Your service or your product needs a strong value proposition to be loved by the customer. We discover insights, we work out value proposition and create new and modern business models. We modify and introduce innovations, and design solutions.
Mapping and designing customer journeys and contact points is an integral part of the client-centred approach.
We map and design journeys, involving your colleagues in the process.
At the same time, we teach how to design a journey and introduce innovation effectively, at selected points of contact.
Dedicated design sprint
Design sprint concerning the selected element in the organization to be designed (e.g. onboarding experience, exit experience, social benefits fund, news transfer, knowledge sharing, etc.). The process is intended for HR employees and, for example, candidates (the opportunity to use the workshop as an assessment session).
The result of the workshop are prototypes of testing solutions (in the 3-day variant) / pre-tested prototypes (5-day variant).
- The design thinking process in practice: immersion, problem definition, ideation*, prototyping, testing
- * It is possible to have only the session generating ideas
We conduct design audits of services and products. We identify bottlenecks, recommend effective changes, create design strategies. We specialize in audits of services and products in the food industry.
If you need a good idea, you have to generate plenty of them. The moderator guides the participants of the ideation session through a number of selected techniques from different schools / approaches to innovation, tailored to the specificity of the project. Participants generate hundreds of ideas on a selected topic regarding a given product, service, or industry.
Complementary offer: graphic recording service realized by our collaborators DINKSY. Among services: graphic recording of a process (using e.g. storyboards, visualizing customer journey, creating a poster with a visual record of the workshop), sketchnoting and visual thinking training (drawing to support co-creative processes in companies).