We believe the future belongs to organizations that want to humanize solutions in the areas of company-customer, product-customer, service-customer, company-employee, employee-employee and thus rise to a higher level of doing business.
In our opinion, the time of ill-considered services and products has passed irretrievably, experiencing and emotions become a valuable global currency, and what used to be considered “soft” – emotional intelligence, empathy, understanding of a person, relationships, trust – today is becoming key to effective business.
We believe that thanks to the human-centered approach, employees can achieve better, measurable results and be convinced that their work has meaning. That is why we place special emphasis on unlocking the potential for innovation in companies and institutions – so that their teams can create, invent, and change the reality around them.
We discover insights and research the needs (both conscious-declared and unconscious) of the end-users of the product / service – current / former / potential, combining a quantitative and qualitative approaches, and utilizing our behavioural in accordance with our proprietary 3D design research methodology.
Our goal is to discover what the end-users will want to pay for. What solutions will they love?
As a result, we give you knowledge, which might be a starting point for introducing a new product, a new type of service, extending services to new markets, or verifying your customers’ needs.
Skilful drawing conclusions from the conducted research is the key to the whole process, its effects and translation into results.
If you already have a complete research, we help you draw conclusions from it, translate it into insights and suggest the next steps.
newonce data
A research project carried out together with the newonce.net portal addressing its offer to representatives of the so-called Millennial and Zet generations – primarily residents of large cities (area: lifestyle). Together with newonce.net, we conduct qualitative research in the group, focusing on behaviours, habits, needs and expectations of its representatives.
We plan, organize and execute the processes of designing services, products and experiences – whole or selected parts, both in the B2B and B2C environments. We design journeys and points of contact, most often where people buy, travel, spend their free time, live and eat.
Design sprint is a 5-6 day process in which, together with our clients, we solve a product / service problem.
During the sprint we work in a multidisciplinary team (designers, representatives of the client company and invited external experts), we conduct research with potential end-users, generate ideas, create and test prototypes. As a result, we show the direction – what product or service should become to sell better.
We set future scenarios for your company. We look broader to create value. We focus on the current content of your business and the context of your industry and we consider other industries, markets and areas.
We run Futures Thinking projects together with your staff. They comprise several stages:
THE NEAREST FUTURE – discover where you can introduce an innovation right now and how you can develop it (e.g. quick wins), and
LONG-TERM FUTURE, together with you and your staff, we develop possible business scenarios (development of new strategic directions for your company – e.g. new products, services, new types of customers, new markets, branding and rebranding, innovation management, introduction of R&D).
Apart from understanding the needs of customers, our methodology provides a wider market perspective.
For our inspiration-seeking clients we run Sessions of Analysing Signals. During an intense workshop day, together with staff from the client’s various departments (from management, through sales & technologists, to HR), we go through 150-200 selected current signals of market changes and turn them into initiatives that are used to create development scenarios, new strategies, products and services. It’s tedious work but it bears fruit in the form of ideas for extremely interesting and refreshing activities.
Market signals are the result of qualitative interviews with customers of our client, interviews with selected experts with unique knowledge from various industries (e.g. transport, real estate, food technologies, retail, logistics, artificial intelligence, big data), macroeconomists, heads of companies and R&D departments of growing industries, coupled with the analysis of: macro data, trend reports and technological innovations of recent years. The cross-section of signals – from those flowing from the surrounding reality, through technological innovations from industries to predictions and tips from trendwatchers. Acquired knowledge of the directions of development of individual markets provides a wider picture and an opportunity to prepare for the better creation of future scenarios and strategies, and design of services and products.
For many manufacturers, the profit margins of products become a critical point in further development. In our projects in this area, we are looking for opportunities that a producer can use to generate additional margins, e.g. by adding components to services or using product and brand experience to a greater extent.
Helping to develop and implement strategies is one of the favourite areas of our activities. We work on innovations in business strategies, brand strategies, products and services.
Your service or your product needs a strong value proposition to be loved by the customer. We discover insights, we work out value proposition and create new and modern business models. We modify and introduce innovations, and design solutions.
Mapping and designing customer journeys and contact points is an integral part of the client-centred approach.
We map and design journeys, involving your colleagues in the process.
At the same time, we teach how to design a journey and introduce innovation effectively, at selected points of contact.
Dedicated design sprint
Design sprint concerning the selected element in the organization to be designed (e.g. onboarding experience, exit experience, social benefits fund, news transfer, knowledge sharing, etc.). The process is intended for HR employees and, for example, candidates (the opportunity to use the workshop as an assessment session).
The result of the workshop are prototypes of testing solutions (in the 3-day variant) / pre-tested prototypes (5-day variant).
We conduct design audits of services and products. We identify bottlenecks, recommend effective changes, create design strategies. We specialize in audits of services and products in the food industry.
If you need a good idea, you have to generate plenty of them. The moderator guides the participants of the ideation session through a number of selected techniques from different schools / approaches to innovation, tailored to the specificity of the project. Participants generate hundreds of ideas on a selected topic regarding a given product, service, or industry.
Complementary offer: graphic recording service realized by our collaborators DINKSY. Among services: graphic recording of a process (using e.g. storyboards, visualizing customer journey, creating a poster with a visual record of the workshop), sketchnoting and visual thinking training (drawing to support co-creative processes in companies).
Implementation of a client-centred approach will prepare your company for the challenges of tomorrow. New customers, new sources of revenue, a stronger brand, better staff. We help to develop and implement your strategy, build new skills of employees through transfer of knowledge about human-centred design, and organization of development programs based on this approach, DesOps functions and processes of designing services and products.
We support teams, departments and organizations wishing to transform their working habits. We crush silos and introduce new perspectives on co-creation. We implement evolutionary change strategies by building cooperation frameworks and team problem-solving.
We refresh and design internal innovation / R&D processes in companies.
We help create research and development units, we teach techniques, tools, and design activity models.
We test concepts of products and services and their prototypes to see if they will be accepted by customers – what will make them say yes. We also examine your current products and services to find out what does not work and what should be changed in order to succeed on the market.
We run a 6 days’ facilitation course (design thinking, service design) tailored to the specifics of your company.
If you are planning a project of innovation / optimization in a product / service area using human-centred design, we can support your team with our knowledge in an ad hoc manner. The service may take the form of ex ante consultations (e.g. planning research, preparation of a research scenario, training of project team members, planning a process) or during operation (e.g. support in creating the customer journey).
You can also include us in a larger capacity (e.g. conducting a session on creating value propositions, conducting inference sessions, inspirational & awareness sessions, creative sessions in introducing innovations at individual touchpoints). As methodologists and designers with experience from real projects, we can also support your moderators.
Dedicated workshop for the board and/or top management
The subject of the workshop is the implementation of a human-centered approach (eg design thinking) in the Polish reality from the perspective of the company / division / budget manager.
The workshop is intended for executives – primarily for management board members who decide on implementation budgets.
The workshop can be delivered in Polish and/or English. Our experience shows that management boards that have gone through the process find it much easier to make implementation decisions!
We come as guests to your company event. We inspire, tell stories, show examples, techniques and tools. The participants of your event receive a dose of inspiration and knowledge, learn a different way of thinking and acting, learn how to approach change on the basis of the human-centred approach.
We conduct workshops (4 hours, one day, two days and four days) on design thinking, service design, human-centred design, designing experiences. We prepare each session, considering the industry, as well as issues and specifics of your company/organization. Participants learn the basics, the design process and selected in-depth techniques for solving problems and generating solutions.
The outcomes of a one-day workshop are: understanding the approach and work with techniques, inspiration and knowledge about the design approach based on the needs of users.
A two-day workshop creates a space for the participants to get to know and practice the stages of the design process, with particular emphasis on the experience of the research method in the real environment and generating ideas, converting them into concepts and their initial testing.
In the four-day variant, participants develop complex concepts and pre-tested prototypes (goal > rapid implementation).
Research sessions with employees / clients / customers take the form of interactive workshops or inspirational service safari sessions.
In their course, we teach how to do research and discover insights together, using many non-standard research techniques!
If you need an interesting inspirational discussion panel during the event you are organizing – we are at your service!
We run or take part in discussion panels on: innovation, implementation of the human-centred approach in the Polish reality, service design, design thinking, customer experience.
We conduct open / dedicated educational sessions for HR staff, devoted to the implementation of the human-centred approach (eg design thinking) in the organization in the Polish reality.
The workshop is intended for HR employees considering the use of DT in their organization. Workshop participants come out with knowledge and basic skills in the use of the design thinking process in the area of HR.
A workshop for multidisciplinary teams (staff from R&D, marketing, sales, and HR departments).
Participants learn together a few selected techniques from different schools / approaches, tailored to the specifics of your teams’ work. At the same time, they generate ideas on a selected topic regarding a given product, service and industry indicated by you.
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Co 3 tygodnie wysyłam porcję materiałów, które inspirują mnie w pracy stratega i projektanta usług. Sygnały, modele, innowacje, tricki, hacki, narzędzia i metody.
